Entrepreneurship To Me

Entrepreneurship to me is about making the changes you want to see in the world. It's about giving a shit. It's about making a difference. It's about taking a stance. It's about making things better. It's about helping others. It's about creating a better society, and a better reality for everyone. No one can do everything but everyone can do something.

We Are All Entrepreneurs

I believe we are all entrepreneurs deep inside. We're born entrepreneurs. As children we all thrived; we built things, we created things, we run and we fell, we grew and we learned from our mistakes. But we didn't stop. We continued until we made it, to prove to ourselves and the rest of the world that everything is possible.

Everything Is Possible

Entrepreneurship for me is about everything is possible. It's about creating something out of nothing. When everyone else says it's impossible, you prove them wrong. In every situation we have a choice. We can choose to say "it's not possible" or we can say "it must be possible" and work to make it possible. Because, really, everything is possible. As long as you have the willpower.

I believe you only really need one thing to be an entrepreneur and that's the willpower to change something that is broken. It's about making a choice. To watch something be as it is even if it's bad, or change it. As an entrepreneur you are a change maker.

Role models

I recently heard about a group of guys in their early twenties who were so tired of the hopelessness in their suburb in Malmö that they decided do something about it. They have started a group called Storebror, which means older brother in Swedish. They want to be the older brothers of the ones who don't have any role models. They are making a difference for the younger brothers, helping the rise and shine. Now they are thinking about how to scale it to more suburbs and more cities so that more young guys get out of the hopelessness. That's entrepreneurship for me.


Entrepreneurship for me is also about freedom. It's about freedom to choose what to do with your life and how to live it. You are setting the framework for how you want to live it. That doesn't mean that it's going to be easy. It doesn't necessarily mean that you will become rich, in the traditional sense. But it means that you will be able to live your life the way you want. But believe me, it's hard. It's years of hard work and sleepless nights. Many times it seems like a dream from the outside, but I think most entrepreneurs will tell you about the nightmares they have. About how it's not working out they way they thought, about how years of time and energy spent on projects in the end didn't turn out to anything.

Fail & Learn From Your Lessons

You will fail. It's a part of the journey. Don't fear, we all fail. Mark Zuckerberg fails, Steve Jobs has failed. The only way not to fail is to do nothing at all. But just like when we were small, we learn from our lessons. It hurts, and it's painful as hell. But it's worth it, because the reward of helping someone else, helping hundreds, thousands or millions of people is so rewarding. Just like when you were little and finally made it on that first bike ride without anyone holding you. That feeling.

Make a difference

Entrepreneurship for me is about making a difference. It's about making a difference in society. It's about making a difference for others, and it's about making a difference for yourself. There are many forms of entrepreneurship. You can build a company and change the world through products or by design. But you can also start non-profit organisations to help people in need and improving people's lives. It's all the same. You see a problem, and you decide to fix it.

Do It Your Way

If you truly want to make a difference, you have to do it your way. There's no right or wrong, there's only different ways of doing things. People will tell you over and over again how things work, and how things should be done. Listen, evaluate, and then do it your way. Because whatever people say, it can be done differently and better and that's why you are in it. Because you believe you can make it better and make a difference.

Be Your True Self

As an entrepreneur you stand out. You stand out, because you dare to go a different path, than most people do. You stand out because you take risks, because you do it your way. And because you dare to be you. And I think you should always be you. Always be your true self. First of all, it's the only one you can be. It's the role in life that you're trained to be. It's the role you know naturally. And just being yourself will probably make you stand out. When we try to fit in, we leave our true self. But to make a true difference, we can't fit in. If you can't fit in into the current system, create your own. You don't have to work 9 to 5. You don't have to wear suit. You don't have to do things like they've always been. What you have to do is to create your own set of rules.

Be Persistant

Being an entrepreneur can be killingly hard. Because doing things differently is hard. You will be questioned. You will be laughed at. You will be fought. But be persistent. People, and society will try to get you into the moulds of the norms. There is a natural power that will try to get you and me and everyone else to just fit in. Fit into the communities and the society as a whole.

Find Mentors

I believe finding mentors to guide us through our entrepreneurial journeys is dead importantly. It's our way of coping when it's hard. There are so many decisions to be made throughout the journey, and most of them you've never done before. It's lonely out there but there are people willing to help. Let them help you. And then pass on the knowledge and the lessons you've learned to others. That way we grow, and we help others grow.

Face Your Fears

I think we all fear. We fear throwing ourselves into the ocean of the unknown. We're afraid of the unbeaten paths that nobody has walked. We're afraid of making hard choices that are important. We're afraid to be laughed at, because we want to be liked, and we want to belong. But a part of the journey is about facing those fears. We just have to do it, or else we won't progress and evolve.

Ask For Help

The thing I believe we fear most is asking for help. Ask for help. Ask for a lot of help. Most people are willing to help you much more than you think. And it's first when you ask for help, that you actually will get help. And you will need help, be sure. At first you might think that you can do it all by yourself. Very soon you'll find out you cant't and it might hurt, but it's the truth.

Be Crazy And Break Rules

If someone tell you that you're crazy for doing what you do, you are probably onto something. And break rules because if you don't you won't change anything at all. I believe entrepreneurship is really about breaking rules. If we all would just stand in line like everyone else, nothing would ever happen and we wouldn't change the world. So go out there, break rules and be the difference you want to see in the world, to quote Gandhi.